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Float Left Launches Group HIIT Roku Channel

Float Left, the leading OTT app solutions provider for engaging TV experiences, launched OTT for Group HIIT on Roku.

West Palm Beach, FL(03 Mar 2021)

The subscription-based Group HIIT Roku app was built using Float Left’s flagship solution, Flicast, an OTT framework that offers customizations and seamlessly integrates with the best-in-class third parties for a complete end-to-end solution. Flicast has a powerful user-interface that drives engagement and gives customers a premium viewing experience. The Group HIIT Roku app is fully integrated with Float Left partners, InPlayer, a subscriber management solution, and JW Player, a flexible platform of video services for playback and streaming. Some notable features of the Group HIIT Roku channel include cross-platform login, continue watching, and workouts completed tracking.

“The Float Left team has thoroughly enjoyed working with Group HIIT and we are committed to helping them expand their business onto Roku!  We knew Flicast was the perfect long-term OTT solution for them because we will be able to scale their app(s) and make adjustments as their business needs grow or change overtime.” -- Nick Febrizio, VP Sales Float Left

"We spent months researching the best option for creating a Roku Channel. We needed a platform that would support various business models, fit our brand, and help us reliably scale on Roku. The Float Left team’s expertise has exceeded our expectations. With the addition of JW Player and InPlayer, we now have the technology and support in place to grow our OTT audience and support our mission to provide affordable, user-friendly workout programming to a global audience. " -- Marlena Shirley, CEO Group HIIT

About Group HIIT

Group HIIT provides comprehensive fitness programs for families, friends, students and coworkers to enjoy together. They offer on-demand high intensity interval training (HIIT), yoga and mobility videos. The workouts are quiet and only include timer beeps so you can play your own music and enjoy your workout. With over 400 movements and a variety of workout formats, every workout is unique and keeps the body guessing.  Group HIIT has over 250,000 YouTube subscribers and 700,000 workouts played each month. They continue to reach a global audience with a mission to provide accessible, user-friendly and affordable workouts for all levels. 

About Float Left

Float Left is an OTT app solutions provider, empowering media brands with the tools they need to deliver engaging TV experiences to their audiences.  They offer custom, non-templated end-to-end solutions for AVOD, SVOD, TVE and hybrid business models. Float Left’s expertise in the industry and dedicated partnerships have helped hundreds of media brands launch successful OTT channels while also giving them the flexibility to adapt their apps as their needs grow.