MediaRadar Adds Online Video Advertising Solution to Portfolio
Ad Sales Intelligence Company on the Forefront of Digital
New York, NY(21 Jul 2014)
MediaRadar has announced the addition of a new online video ad sales solution to its suite of sales intelligence tools, reflecting the company’s rapid expansion beyond its print roots under the name MagazineRadar.
The new Online Video tool is integrated with MediaRadar's online, print and social media insights, providing the most complete view of the advertising landscape and making prospecting for new advertisers faster and much more efficient. As the only sales intelligence tool equipped to help publishers capitalize on online video advertising, MediaRadar helps improve online video ad sales by enabling publishers to identify the best prospects and instantly access competitive insights.
The online video market is soaring, with advertisers expected to spend $9.1 billion by 2017, according to eMarketer.
“We’ve continually invested in building advanced solutions – online, in print and in social media – as the publishers and marketers we serve have expanded into new media,” says co-founder and CEO Todd Krizelman. “MediaRadar’s latest innovations help publishers stay ahead of the curve as advertisers increase their investment in online video.”
MediaRadar works with online as well as traditional publishers, including marquee clients ESPN, The New York Times, Mashable and Bloomberg Businessweek.
The company was conceived by Krizelman and CTO Jesse Keller in 2006, addressing the need for deep, personalized competitive intelligence backed by big data to drive a more efficient and effective ad sales process for magazines. The data is translated into easy-to-understand insights that can be used immediately - saving clients time and money.
MagazineRadar quickly became the industry standard for publishing insights and analytics, serving many of the largest publishing houses in the nation. In 2013, MagazineRadar changed its name to MediaRadar to note the company’s increasing partnerships with online media companies.
With more than 200 employees and constantly growing, MediaRadar is one of the largest and fastest growing tech startups in New York City. The company currently works with more than 1,200 clients, with more than 8,500 sales representatives and researchers relying on its services.
The growth is expected to continue as MediaRadar develops more advanced sales solutions for publishers looking to expand into online video and other new advertising mediums.
"Continued investment in new technologies that give our clients a competitive advantage is central to our DNA,” says MediaRadar CTO Jesse Keller.
About MediaRadar (www.mediaradar.com)
MediaRadar helps websites, magazines and newspapers dramatically improve ad sales and client management. The company provides detailed analysis on over 1.9 million brands, with advertising and editorial insights from more than 7,000 media properties. MediaRadar gives a competitive edge by placing the most up-to-date, relevant competitive intelligence and analysis directly onto the desktop of every member of the sales team.