NPAW and Kaltura Strengthen Ties Between Video Content Providers and Business Intelligence
The partnership allows shared customers to incorporate business intelligence capabilities with greater visibility on their precisely segmented audience, to predict and proactively reduce churn with successful data-driven strategies.
Barcelona, SPAIN, New York, US(24 May 2017)
NPAW (NICE PEOPLE AT WORK), the most advanced, holistic big data and business intelligence (BI) company for online media services, has partnered with Kaltura, the leading video technology provider, to provide shared clients with the possibility to add NPAW’s BI solution, YOUBORA Infinity, that measures performance among segmented populations of users, to Kaltura’s TV Platform. The objective behind this collaboration is to strengthen ties between online video providers and business intelligence, providing visibility into end-users’ consumption behavior.
Joint customers benefit from YOUBORA Infinity and its SmartUsers module, which generates insights on user behaviour. These insights are seamlessly integrated into the Kaltura TV Platform - a platform that enables content providers to manage their content, business modules, users, and devices through to the user experience.
SmartUsers was specifically designed to harness the power of big data for customer behavior purposes. Through the integration with Kaltura, the module allows customers to use its smart segmentation of users – based on user behaviour across the platform - to engage directly with end-users via targeted campaigns, coupons, discounts and personalized content. Customers gain deep visibility into their end-users behavior, life cycle, as well as to precisely segment their audience. Extremely advanced segmentation is achieved through a vast amount of demographic, geographic, devices, quality and even behavioral parameters - returning users, level of activity, or even segmentation based on churn prediction algorithms. Customers can also leverage this data and segmentation to track group responses to different customer care strategies, and receive full visibility into users’ churn data, and track churn prediction trend lines using the SmartUsers dashboards. Content providers are able to define specific action plans that serve their business goals by tracking the impact of voucher releases, content recommendation engine tests or changes in UI.
“Here at NPAW, we have developed the most accurate, ahead of the curve, real-time segmentation tool. The journey that we embarked on alongside Kaltura is living proof of how powerful YOUBORA-module SmartUsers is,” says Sergi Vergés, COO at NPAW.
“Connecting NPAW’s deep intelligence with our TV Platform opens up great opportunities for our customers and helps them make data-driven decisions, in order to continue to move forward towards building loyal and satisfied audiences.” said Dr. Shay David, Kaltura Co-Founder and General Manager of the Media and Telecom Business Unit.
About NPAW
NPAW is a Big Data and Business Intelligence company helping online video services globally in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.
Our award-winning solution, YOUBORA Infinity by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time. YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.
About Kaltura
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world's leading open-source video-management project, which is home to more than 150,000 community members.
The Kaltura Media and Telecom Business Unit is focused on solutions for service providers, and media companies looking to create next generation TV experiences. The Kaltura TV Platform enables customers to quickly launch a comprehensive Pay TV service with advanced monetization, social interaction and personalization tools. Kaltura OTT TV provides a cross-device experience for all content types - live, VOD and catch-up. For more information visit www.kaltura.com.