https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comTue, 13 Oct 2026 04:50:20 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176991https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176991On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over QUIC (MoQ), the emerging protocol poised to recast the future of real-time streaming. The panel explores the trade-offs between latency, quality, and reliability as live streams scale, providing insights into what's next for streamers as they deploy MoQ and map out the future of low-latency video.Tue, 13 Oct 2026 01:00:25 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176984https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176984Genius Sports CMO Tony Marlow describes the new in-game sports monetization landscape as the "live moment economy." In this Q&A, Marlow and I discussed how brands are approaching and increasingly embracing these opportunities, how emerging technologies like Genius Sports' GeniusIQ for analyzing game moments make it possible to optimize and seize these moments with targeted ad and branding placement, and how to measure the effectiveness of deploying these strategies in premium sports streams.Thu, 08 Oct 2026 05:00:17 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176954https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176954ATSC, The Broadcast Standards Association?, today announced an important milestone in the development of Broadcast-to-Everything (B2X), with the approval of a new Candidate Standard that establishes a critical foundation for the emerging B2X platform.Wed, 07 Oct 2026 04:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176931https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176931With the Skydance merger closing yesterday and confirmation of the HBO Max-Paramount+ unification soon to follow, much uncertainty remains around what form the combined platform will ultimately take and what it means for the streaming and M+E worlds. Hot takes have been landing on my desk from around the industry and may well continue to do so over the next few days. Here's a compilation of the most interesting ones that have arrived so far.Tue, 06 Oct 2026 05:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176904https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176904In this Q&A, Accenture Global Media & Entertainment Lead John Peters discusses how MediaEngage is poised to transform the MotoGP fan experience, what "personalization at scale" really means in sports streaming, how AI is changing sports streaming ops and capabilities, and how direct-to-fan capabilities are likely to change the way leagues deliver sports and how fans consume them going forward.Tue, 06 Oct 2026 01:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176898https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176898Seedtag is an ad platform that introduced "neuro-contextual" advertising that is powered by its AI, Liz. Seedtag uses minimal personal data to provide an alternative, neuroscience-based approach to serving relevant ads.?I spoke to Brian Danzis, Global Chief Revenue Officer, about what's involved in Seedtag's technology and where the company's vision fits into the streaming industry as it evolves.?Thu, 01 Oct 2026 04:30:54 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176856https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176856On September 15, cloud-based FAST and CTV monetization platform Wurl launched its new content intelligence platform, an "enrichment enablement solution" designed to allow demand-side platforms (DSPs) to scale advanced targeting across CTV and directly connect streaming content intelligence with programmatic demand. To get more context on the platform's introduction and how it's likely to impact CTV's programmatic landscape, we reached out to Wurl Vice President, Advertising Partnerships Ria Madrid, for this Q&A.Thu, 01 Oct 2026 12:15:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176847https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176847Independent, Latino-owned media company brings more than 20 years of audience and channel expertise to FAST, CTV, content monetization and culturally specific entertainmentWed, 30 Sep 2026 05:30:50 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176836https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176836The World Cup experience points to several broader lessons for streaming providers preparing for major live events. When millions of people are watching simultaneously, observability has to operate at the same scale, speed, and fidelity as the stream itself.Tue, 29 Sep 2026 03:40:43 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176795https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176795Advertisers can now buy CTV on what audiences watch, not just who they areTue, 29 Sep 2026 03:35:37 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176794https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176794Iconic Fremantle soap to be reimagined as a mobile-first vertical series using RoseBerry's proprietary RedSnapper technology. Classic Ramsay Street storylines from the iconic series will debut on RoseBerry's vertical streaming service epis, with further distribution deals expected to followTue, 29 Sep 2026 03:25:07 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176793https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176793I came away from IBC this year with a slightly different feeling than usual. Normally, there are one or two technologies or trends that dominate the conversation. This year, what struck me wasn't any individual technology. It was the sheer amount that is now possible.Wed, 23 Sep 2026 04:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176722https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176722In this Q&A with Rachel Sheriff, Chief Customer Officer at subscription management and billing platform Recurly, we explore the challenges sports streamers face when trying to keep loyal fans on the subscriber rolls and tuning in after the last game of the season, and a variety of innovative strategies for sustaining engagement even when the countdown to opening day still feels frustratingly long.Wed, 23 Sep 2026 09:00:32 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176735https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176735College Spotlights to Stream Weekly on the FloSports Channel Bringing Standout Division I, Division II and Division III Football Matchups To Millions Of HomesTue, 22 Sep 2026 03:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176696https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176696Being viewers' first choice makes a service up to six times more resistant to cancellation.