https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comThu, 21 May 2026 04:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174924https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174924A new survey by the performance-focused CTV advertising platform JamLoop has revealed a notable shift in marketing budget strategies toward premium live event CTV. Their survey of 120 brand and agency marketing leaders showed that perceptions of live event CTV have shifted toward performance capabilities, with an emphasis on accountability and measurable results. Tue, 19 May 2026 01:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174882https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174882The most important AI systems in sports may end up being the ones fans never see. Agentic AI is not flashy. Fans are unlikely to notice it directly. There will not be endless social posts about orchestration layers dynamically rerouting workflows or prioritizing distribution paths.Fri, 15 May 2026 04:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174840https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174840We are now seeing a groundswell of content coming from social platforms and podcasts that challenges everything about how legacy media has operated. The Web Summit conference that happened in Vancouver this week, which The Guardian dubbed "Glastonbury for geeks," served up a next-gen creator vibe in its Creative Summit typified by a panel titled "How Fandom is Transforming Entertainment" that explored how responsive fan communities are driving and defining content creation.Fri, 15 May 2026 12:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174839https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174839Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.Tue, 12 May 2026 12:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174743https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174743What's your favorite streaming tool, tech, or service? What is the most important new innovation in the business in 2026? It's time to make your nominations for Streaming Media's 2026 Readers' Choice Awards, our annual industry awards program chosen by end users.Thu, 07 May 2026 12:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174704https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174704How do you fill a 24/7 channel with compelling sports programming without breaking the bank? On Thursday, May 14, Chris Pfaff will moderate the?Streaming Media Connect panel "Alpha Channel: Programming and Monetizing Sports on FAST" alongside experts from Fubo, FloSports, FreeLiveSports, and TeleGraff Media. This panel explores creative scheduling and content mixes, licensing strategies, fresh angles on balancing mass appeal and niche differentiation, and tips for identifying and serving passionate communities of fans. Learn what turns on FAST sports channel viewers and keeps them tuning in.Mon, 04 May 2026 02:05:39 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174651https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174651Streaming Media has been tracking the trend of vertical microdramas (aka vertical dramas), as multiple companies gain traction in the space. The subject of this Q&A, Chera TV, is hoping its unique approach of being what it calls "the first artist-owned vertical streaming platform" can entice viewers to give it a try as it introduces its dramas this spring.Sat, 02 May 2026 01:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174644https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174644On Thursday, May 14, Elecard's Victoria Tuzova will moderate the Streaming Media Connect panel "Need for Speed: Ultra-Low-Latency Sports Streaming From Stadium to Screen." This panel of experts from Servers.com, Synamedia, Vindral, and Stats Perform dives into the engineering fundamentals?capture, encoding, delivery, and playback?that underpin smooth execution through the first, middle, and last miles without sacrificing quality. Learn what breaks at scale, how to prepare for and ward off disaster, and why low latency isn't just a number, but the difference between a winning broadcast and a blown opportunity.Fri, 01 May 2026 01:20:24 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174641https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174641I recently got back from Las Vegas after a few days at NAB. And, as always, it delivered. Big ideas, big promises and a huge amount of innovation across the show floor. But walking away from it this year, one thing is clearer than ever. Live sports streaming is no longer short of ideas. It's short of things that actually work at scale.Fri, 01 May 2026 12:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174639https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174639An in-depth look some developments that may have flown under the radar at NAB 2026, from the rise of differentiated agentic media solutions and workflows and the demise of SaaS to advances in audio stem separations and the industry's better-late-than-never cult of content authenticity via C2PA. Tue, 28 Apr 2026 04:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174571https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174571Setplex announced that it has taken home the NAB Show Project of the Year Award in the Distribution category for its innovative deployment with UVOtv.Tue, 28 Apr 2026 03:55:04 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174570https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174570Avid and Google teamed up for a tech preview at NAB 2026 to demonstrate new generative video functionality for Avid Media Composer. This workflow tool brings us to the front of the lens, where we've moved one step closer to building realistic content with Gen AI.Tue, 28 Apr 2026 12:15:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174561https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174561On Wednesday, May 13, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the Streaming Media Connect panel "Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences." This panel explores how next-gen platforms deliver individualized sports experiences: customizable commentary tracks, fan-selected camera angles, in-game ecommerce, personalized graphic overlays and statistics, and even AI-generated highlight reels tailored to individual interests.Mon, 27 Apr 2026 04:45:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174548https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174548One demo I saw at NAB 2026 covered using agents to create content. Obviously, agents need to be managed so they don't think too far outside the box. In this demo, NVIDIA talked about their control plane for a multitask agent project that helps create both a script and animated characters.Fri, 24 Apr 2026 01:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174529https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174529My visit to NAB 2026 skewed heavily toward talking about workflow changes with AI. I tried to keep my travels on the convention floor to very specific examples of AI's impact on streaming workflows, and this article will explore the most interesting ones I found. First up is how AMC Global Media (newly rebranded from AMC Networks)?is working with AWS to leverage AI to create better content access.