https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comTue, 30 Jun 2026 05:20:42 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175544https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175544In this Q&A, I had the opportunity to discuss the fast-evolving requirements and best practices for live streaming QC at scale with Anupama Anantharaman, VP Product Management at Interra Systems, developers of the ORION-OTT comprehensive monitoring solution for live and OTT. The 2025 Streaming Media All-Star offers insights into how AI is changing live stream monitoring, how performing "deep QC" impacts streaming workflows, the best KPIs for predictive monitoring, and the continuing role of humans in an increasingly AI-supported QC world. Wed, 24 Jun 2026 03:25:37 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175467https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175467The sports industry spends a lot of time discussing how to attract younger audiences. Every conference seems to feature a panel on Gen Z viewing habits. Every strategy document contains a section on fan acquisition. Every rights holder, broadcaster and streaming platform is searching for the next generation of supporters. Yet despite all this attention, I often feel we are asking the wrong question.Tue, 23 Jun 2026 04:40:32 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175423https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175423AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.Tue, 23 Jun 2026 04:25:53 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175420https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175420In this Q&A, Vevo's Vice President of US Sales, Melissa Sofo, delves into how brands and artists are working together to increase audience participation through seamless authenticity and intelligent alignment with Gen Z and Millennials.Tue, 23 Jun 2026 04:20:30 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175419https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175419New curated selection brings expanded genres, global content, and leading media brands to audiences across North America and EuropeTue, 23 Jun 2026 04:20:10 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175417https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175417For the first time, small and medium sized businesses can run a single campaign across ITV Media, Sky Media, and Channel 4 Sales. Universal Ads makes buying premium TV advertising "as simple as social," allowing campaigns to go live in minutes from a single self-service platform. The launch represents the next phase of Universal Ads' global expansion built on a year of deep collaboration between Comcast, Sky, Channel 4, and ITVWed, 17 Jun 2026 12:00:45 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175293https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175293Future Tech Ignite launches to connect start-ups, entrepreneurs and emerging technologies with the wider media and entertainment ecosystemTue, 16 Jun 2026 03:45:36 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175275https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175275News broke this morning of Fox Corp's $22bn cash-and-stock acquisition of Roku. To gain more insight into how the Fox-Roku deal is likely to impact the future of independent streaming operators and ad-supported streaming in general, I conducted this Q&A with Future Today Co-Founder Vikrant Mathur.Wed, 10 Jun 2026 11:00:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175181https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175181The sheer scale of this World Cup, even were it to be hosted in the US alone, makes travel between venues and accommodation a logistical and budget stretch for any broadcaster. For the upcoming tournament, the BBC is adopting a fully LED-powered virtual production environment at Dock10 in MediaCity, Salford.Wed, 10 Jun 2026 10:50:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175180https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175180On the eve of kickoff, the scale of FIFA World Cup 2026 still staggers. FIFA president Gianni Infantino has compared the undertaking to "104 Super Bowls," with a global audience of six billion predicted to watch some of the 104 matches packed into 39 days from 16 venues across the United States, Canada, and Mexico. For 2026, FIFA is deploying 16 dedicated venue crews ? one per stadium ? rather than rotating a smaller pool. They will be supported by seven centralised replay teams based in Dallas.Tue, 09 Jun 2026 05:15:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175171https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175171A new Accenture survey, "Reinvent for growth, the signals shaping media's next chapter" finds streaming slipping compared to social and gaming in battle for viewer eyeballs, and AI rising for production and post at diversified tech platforms. Tue, 02 Jun 2026 04:55:16 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175076https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175076While the industry races towards increasingly sophisticated personalised sport streaming experiences, the fundamental viewing journey for many fans remains fragmented, confusing, and unnecessarily complicated.Tue, 26 May 2026 02:30:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175065https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175065Nominations are now open for Streaming Media's 2026 European Innovation Awards. Tue, 19 May 2026 02:05:45 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174883https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174883We are now seeing a groundswell of content coming from social platforms and podcasts that challenges everything about how legacy media has operated. The Web Summit conference that happened in Vancouver this week, which The Guardian dubbed "Glastonbury for geeks," served up a next-gen creator vibe in its Creative Summit typified by a panel titled "How Fandom is Transforming Entertainment" that explored how responsive fan communities are driving and defining content creation.Tue, 12 May 2026 01:10:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174770https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174770The most important AI systems in sport may end up being the ones fans never see. Agentic AI is not flashy. Fans are unlikely to notice it directly. There will not be endless social posts about orchestration layers dynamically rerouting workflows or prioritising distribution paths.