<?xml version="1.0" encoding="us-ascii"?><!--

 File Layout: RSS.criteria.criteriavalue.rows.xml --><rss version="2.0"><channel><title>StreamingMedia.com RSS Feeds : Featured News </title><link>https://www.StreamingMedia.com</link><description>RSS feeds from Streamingmedia.com.</description><copyright>All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.</copyright><ttl>60</ttl><image><title>StreamingMedia.com RSS Feeds : Featured News </title><url>https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.png</url><link>https://www.StreamingMedia.com</link></image><item><title>Lessons in live verticalisation and dual-aspect streaming</title><pubDate>Tue, 11 Aug 2026 05:15:43 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176102</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176102</guid><description>So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both?vertically and horizontally at the same time, and?you leverage technology to re-orient your content automatically.?</description></item><item><title>The best sports streaming experiences are built backwards</title><pubDate>Tue, 11 Aug 2026 04:30:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176100</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176100</guid><description>The best sports production projects I've worked on have always started by imagining what success looks like for the fan, the broadcaster, the athlete, or the production team. Only once everyone agrees on the destination do you start thinking about the technology needed to get there.</description></item><item><title>The Shortlist: Streaming Media Europe's 2026 Innovation Awards Finalists</title><pubDate>Wed, 05 Aug 2026 12:00:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176014</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176014</guid><description>The votes are in, and we'll announce the winners in September. In the meantime, here's the list of the top three vote-getters in each of our 13 categories.</description></item><item><title>NASA, Google, TiVo, Bally's, Wowza &amp; TwelveLabs to headline Streaming Media Connect with must-see series of keynote fireside chats</title><pubDate>Tue, 04 Aug 2026 04:20:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176010</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176010</guid><description>On Tuesday 11 August, Streaming Media will launch 20th Streaming Media Connect virtual event with an exclusive fireside chat with NASA's GM &amp; Head of NASA+ Rebecca Sirmons, back by popular demand! Each day of the 3-day event will kick off at 4pm BST/5pm CEST with back-to-back keynote fireside chats featuring a varied array of industry luminaries, including TwelveLabs' Simon Lecointe, Google's Shobana Radhakrishnan, Wowza's Krish Kumar, TiVo's Briana Larsen, and Bally's Media's Jon Lin.</description></item><item><title>What it takes to power World Cup livestreams on a massive global scale: a Q&amp;A with Deltatre COO Gilles Mas</title><pubDate>Tue, 04 Aug 2026 01:45:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175997</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175997</guid><description>During the 2026 FIFA World Cup, Deltatre operated the broadcasting and streaming infrastructure for a number of major rights holders' World Cup platforms worldwide. In this Q&amp;A, Gilles Mas, Chief Operating Officer at Deltatre, discusses the challenges and intricacies of pulling off this achievement and what this success means for the future of large-scale livestreamed events.</description></item><item><title>Is the sport industry so busy chasing new fans that we're forgetting the ones we already have?</title><pubDate>Tue, 28 Jul 2026 11:10:22 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175892</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175892</guid><description>The sports industry has become increasingly focused on acquisition. We spend huge amounts of time discussing how to attract new fans, yet relatively little time discussing how to keep existing ones engaged. That's becoming a problem.</description></item><item><title>Sneak preview: optimising live streaming QoS and QoE</title><pubDate>Fri, 24 Jul 2026 03:10:53 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175863</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175863</guid><description>On August 12, panelists from AWS, Paramount, Al Jazeera, and TAG Video Systems will join the?Streaming Media Connect panel "Optimising Live Streaming QoS and QoE." From measuring and improving rebuffering, startup time, and bitrate quality to tying QoE metrics directly to retention, this panel focuses on quantifiable streaming metrics that matter, as well as harder-to-measure viewer satisfaction signals that define true QoS (quality of service) and QoE (quality of experience). Come for the real-world war stories from high-stakes live events, where every hiccup costs viewers and revenue, and stay for the real-time QoS/QoE Q&amp;A with live streaming's best and brightest.</description></item><item><title>Sneak preview: 'Find it FAST: Leveraging AI in CTV Discovery'</title><pubDate>Fri, 24 Jul 2026 03:10:01 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175864</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175864</guid><description>On Thursday, Aug. 13, Dataxis Principal Analyst Oph?lie Boucaud will moderate the?Streaming Media Connect panel "Find It FAST: Leveraging AI in CTV Discovery," with panelists from TiVo, Gracenote, Hub, and Future Today. AI is transforming how viewers find content and the never-ending struggle for visibility in a saturated content ecosystem. This panel unpacks the recommendation engine architectures and real-time personalisation pipelines that top streaming platforms and EPGs are using to surface the right content for the right user at the right moment and the increasing shift toward agent-assisted, conversational search.</description></item><item><title>Voting is open for the 2026 Streaming Media European Innovation Awards</title><pubDate>Thu, 16 Jul 2026 04:00:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175729</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175729</guid><description>Voting is open for the 2026 Streaming Media European Innovation Awards. In 2026, we've got 13 categories. The polls are open - let the voting begin!</description></item><item><title>The Retention Game: Managing Subscriber Acquisition and Churn</title><pubDate>Tue, 14 Jul 2026 01:55:51 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175728</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175728</guid><description>On Thursday 13 August, Roku's Nicole Fencel, Philo's Steven Chang, Women in Streaming Media's Deepali Narsiker, and Horse &amp; Country's David Guinan will join Chris Pfaff for the?Streaming Media Connect panel "The Retention Game: Managing Subscriber Acquisition and Churn." Join this closing panel for a candid discussion on which subscriber acquisition and retention strategies work in 2026 and which ones fail to move the needle. Learn how leading streaming platforms are drawing on data science insights and leveraging personalisation to turn one-show drop-ins into long-term, loyal subscribers.</description></item><item><title>Optimising streaming ops: building the perfect live-event operations playbook</title><pubDate>Tue, 14 Jul 2026 12:35:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175727</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175727</guid><description>On Thursday, Aug. 13, LinkedIn's Chris Packard, LiveX's Corey Behnke, and MemeHouse's Zylo Hefferan will join the SVTA's Bhavesh Upadhyaya for a Streaming Media Connect panel that examines how top streaming teams prepare for, monitor, and recover from tentpole live events like sport and concerts. The discussion will range from pre-event capacity planning, load testing, and failover strategies to establishing best practices for managing traffic spikes when the stakes are highest.</description></item><item><title>Gladius debut punches in new data-driven era of sports</title><pubDate>Tue, 14 Jul 2026 12:10:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175726</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175726</guid><description>When British boxer Harlem Eubank walks into London's Copper Box Arena on 18 July, the welterweight bout against French challenger David Papot will be the first globally broadcast fight in which every punch, feint, collision, and moment of fatigue is captured, analysed, and visualised by Gladius, a new AI-powered broadcast platform that fuses wearable sensors, volumetric video, spatial audio, and real-time analytics into a single broadcast-ready system. DAZN will use the tech in its broadcast presentation though fans in the arena will see even more of the resulting data overlays.</description></item><item><title>The Next Battle in Sport Isn't Content. It's Context</title><pubDate>Thu, 09 Jul 2026 04:00:59 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175674</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175674</guid><description>The sports industry has spent the last decade solving a content problem. We now have more cameras, more feeds, more highlights, more clips and more platforms than ever before. We can stream from almost anywhere, personalise experiences, generate highlights automatically and distribute content globally in seconds. The problem is that content was never the problem. Context was.</description></item><item><title>Comcast secures lock on UK commercial TV</title><pubDate>Mon, 06 Jul 2026 09:05:17 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175593</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175593</guid><description>ITV is to sell its media and entertainment division, including its broadcast channels and ITVX streaming service, to Sky for ?1.6 billion ($2.1bn), marking one of the most consequential restructurings in modern British broadcasting. The deal positions Sky, owned by Comcast, as the UK's largest commercial broadcaster and creates a new domestic heavyweight designed to compete more aggressively with global streaming giants such as Netflix, Amazon, and YouTube.</description></item><item><title>TNT Sports prepares to take on Commonwealth Games broadcast</title><pubDate>Fri, 03 Jul 2026 10:00:05 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175579</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175579</guid><description>TNT Sports promises an approach shaped by its Olympic experience as it prepares to produce 600 hours of coverage of the 2026 Commonwealth Games in Glasgow, July 23 to August 2.</description></item></channel></rss>