https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comMon, 26 Oct 2026 05:30:36 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177220https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177220On 19 August, the Federal Trade Commission released a proposed enforcement policy statement on personalised pricing. It says that "Where consumers reasonably expect that prices for a product or service will not vary based on their personal data," a business should "clearly and conspicuously disclose not just that the price is personalised" but also the basis for it and the types of data used. The Commission says failing to do so "is likely to constitute an unfair or deceptive act or practice." Its example of an adequate disclosure is a price "based on a consumer's estimated willingness to pay" derived from the consumer's purchases, provided the disclosure is accurate and complete; telling a consumer only that a price is "specially selected" would likely mislead.Mon, 26 Oct 2026 05:10:21 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177217https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177217On 11 November, A+E's Abhishek Neralla, Fubo's Mike Gange, and Katapy's Stuart Bishop will join Ashling Digital's Michael Nagle for the?Streaming Media Connect panel "FASTER, FASTER! Automating Linear CTV Channel Lifecycles From Launch to Monetisation." This session explores how broadcasters and streaming platforms can dramatically accelerate the launch, management, and monetisation of FAST channels by automating traditionally manual workflows across content ingestion, scheduling, and ad insertion. We'll also discuss aspects of channel building where human intervention remains critical. Attendees will learn practical strategies and real-world case studies for compressing channel lifecycle timelines while maintaining quality and scaling operations efficiently across today's sprawling CTV landscape.Mon, 26 Oct 2026 05:10:01 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177218https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177218The new generation of autonomous, goal-driven AI agents are poised to reshape ad-buying, ad-decisioning, contextual targeting, and optimised ad insertion across the CTV ecosystem. On November 9, Swivel's Ayelet Palmore, IAB Tech Lab's Brad Pipkin, Vevo's Matt Burgess, Magnite's Jonathan Moffie, and Future Today's Tim Ware will join Ring Digital's Brian Ring for the Streaming Media Connect panel "Agentic AI and the Future of Streaming Ad Tech." The panel explores what agentic AI means for advertisers, platforms, and the future of programmatic workflows.Mon, 26 Oct 2026 05:05:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177216https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177216On Tuesday 10 November, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences." Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.Thu, 22 Oct 2026 04:35:56 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177167https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177167On Monday 9 November, TV2 Denmark's Loke Dupont, FloSports' Matt Miller, and unified comms industry veteran Scott Grizzle will join the SVTA's Bhavesh Upadhyaya, AI and Streaming Technology Strategist, STVA, will moderate the?Streaming Media Connect panel "Taming TCO for Live Streaming at Scale." While total cost of ownership spans an encyclopedic number of operational touchpoints, managing streaming P&L from CapEx to OpEx ultimately comes down to making targeted, high-impact architectural choices. This panel of streaming ops experts covers practical approaches to optimising infrastructure, encoding, delivery, and operational costs without compromising the quality and reliability that live audiences demand.Thu, 22 Oct 2026 04:30:54 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177166https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177166On 10 November, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, click, convert: delivering performance-driven CTV ad experiences." Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.Tue, 20 Oct 2026 12:45:40 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177109https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177109Amagi's fifth annual LA FAST conference returned to LA September 29 with a full lineup of sessions and speakers, a reported capacity crowd, and a brand new title: LA PLAY. The sessions on FAST and streaming kept returning to one number: time spent. Where are audiences spending their time, and how can streamers claim a share of those viewing hours?Tue, 20 Oct 2026 11:40:41 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177098https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177098On Tuesday, Nov. 10, ex-IBM Head of Unified Communications Scott Grizzle will moderate the Streaming Media Connect panel "Still in the Loop: Leveraging AI and Humans in Streamlined Streaming Workflows." In an industry buzzing about ways to integrate AI into today's streaming workflows, strategically positioning the humans in the loop is more critical than ever. How will large-scale streamers in 2027 balance AI automation with human oversight to build workflows that are both efficient and reliable? This panel pinpoints where human judgment still matters most and how to design streamlined pipelines that leverage AI from ingest to processing to observability. Tue, 20 Oct 2026 11:40:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177099https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177099High-performance, redundant, and resilient pipelines are critical to successful, mission-critical sport streams. This panel of seasoned sport streamers explores how sports streaming platforms leverage infrastructure designed to withstand the bursty demands of live sporting events without buckling under pressure, and covers scaling strategies and failover systems that will keep your high-stakes streams running when your fan base surges in the moments that matter most. Wed, 14 Oct 2026 10:35:38 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177001https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=177001Just 25 days after the last records were set, peak traffic values have increased by around seven percent. The new records were set in parallel with UEFA Champions League matches.Tue, 13 Oct 2026 05:05:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176993https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176993Genius Sports CMO Tony Marlow describes the new in-game sport monetisation landscape as the "live moment economy." In this Q&A, Marlow and I discussed how brands are approaching and increasingly embracing these opportunities, how emerging technologies like Genius Sports' GeniusIQ for analysing game moments make it possible to optimise and seize these moments with targeted ad and branding placement, and how to measure the effectiveness of deploying these strategies in premium sport streams.Tue, 13 Oct 2026 04:50:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176992https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176992On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over QUIC (MoQ), the emerging protocol poised to recast the future of real-time streaming. The panel explores the trade-offs between latency, quality, and reliability as live streams scale, providing insights into what's next for streamers as they deploy MoQ and map out the future of low-latency video.Wed, 07 Oct 2026 09:20:32 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176996https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176996With the Skydance merger closing yesterday and confirmation of the HBO Max-Paramount+ unification soon to follow, much uncertainty remains around what form the combined platform will ultimately take and what it means for the streaming and M+E worlds. Hot takes have been landing on my desk from around the industry and may well continue to do so over the next few days. Here's a compilation of the most interesting ones that have arrived so far.Tue, 06 Oct 2026 05:15:09 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176907https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176907On September 15, cloud-based FAST and CTV monetization platform Wurl launched its new content intelligence platform, an "enrichment enablement solution" designed to allow demand-side platforms (DSPs) to scale advanced targeting across CTV and directly connect streaming content intelligence with programmatic demand. To get more context on the platform's introduction and how it's likely to impact CTV's programmatic landscape, we reached out to Wurl Vice President, Advertising Partnerships Ria Madrid, for this Q&A.Tue, 06 Oct 2026 05:10:35 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176906https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176906Seedtag is an ad platform that introduced "neuro-contextual" advertising that is powered by its AI, Liz. Seedtag uses minimal personal data to provide an alternative, neuroscience-based approach to serving relevant ads.?I spoke to Brian Danzis, Global Chief Revenue Officer, about what's involved in Seedtag's technology and where the company's vision fits into the streaming industry as it evolves.?