<?xml version="1.0" encoding="us-ascii"?><!--

 File Layout: RSS.criteria.criteriavalue.rows.xml --><rss version="2.0"><channel><title>StreamingMedia.com RSS Feeds : Featured News </title><link>https://www.StreamingMedia.com</link><description>RSS feeds from Streamingmedia.com.</description><copyright>All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.</copyright><ttl>60</ttl><image><title>StreamingMedia.com RSS Feeds : Featured News </title><url>https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.png</url><link>https://www.StreamingMedia.com</link></image><item><title>Voting is open for the 2026 Streaming Media European Innovation Awards</title><pubDate>Thu, 16 Jul 2026 04:00:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175729</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175729</guid><description>Voting is open for the 2026 Streaming Media European Innovation Awards. In 2026, we've got 13 categories. The polls are open - let the voting begin!</description></item><item><title>The Retention Game: Managing Subscriber Acquisition and Churn</title><pubDate>Tue, 14 Jul 2026 01:55:51 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175728</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175728</guid><description>On Thursday 13 August, Roku's Nicole Fencel, Philo's Steven Chang, Women in Streaming Media's Deepali Narsiker, and Horse &amp; Country's David Guinan will join Chris Pfaff for the?Streaming Media Connect panel "The Retention Game: Managing Subscriber Acquisition and Churn." Join this closing panel for a candid discussion on which subscriber acquisition and retention strategies work in 2026 and which ones fail to move the needle. Learn how leading streaming platforms are drawing on data science insights and leveraging personalisation to turn one-show drop-ins into long-term, loyal subscribers.</description></item><item><title>Optimising streaming ops: building the perfect live-event operations playbook</title><pubDate>Tue, 14 Jul 2026 12:35:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175727</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175727</guid><description>On Thursday, Aug. 13, LinkedIn's Chris Packard, LiveX's Corey Behnke, and MemeHouse's Zylo Hefferan will join the SVTA's Bhavesh Upadhyaya for a Streaming Media Connect panel that examines how top streaming teams prepare for, monitor, and recover from tentpole live events like sport and concerts. The discussion will range from pre-event capacity planning, load testing, and failover strategies to establishing best practices for managing traffic spikes when the stakes are highest.</description></item><item><title>The Next Battle in Sport Isn't Content. It's Context</title><pubDate>Thu, 09 Jul 2026 04:00:59 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175674</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175674</guid><description>The sports industry has spent the last decade solving a content problem. We now have more cameras, more feeds, more highlights, more clips and more platforms than ever before. We can stream from almost anywhere, personalise experiences, generate highlights automatically and distribute content globally in seconds. The problem is that content was never the problem. Context was.</description></item><item><title>Comcast secures lock on UK commercial TV</title><pubDate>Mon, 06 Jul 2026 09:05:17 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175593</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175593</guid><description>ITV is to sell its media and entertainment division, including its broadcast channels and ITVX streaming service, to Sky for ?1.6 billion ($2.1bn), marking one of the most consequential restructurings in modern British broadcasting. The deal positions Sky, owned by Comcast, as the UK's largest commercial broadcaster and creates a new domestic heavyweight designed to compete more aggressively with global streaming giants such as Netflix, Amazon, and YouTube.</description></item><item><title>TNT Sports prepares to take on Commonwealth Games broadcast</title><pubDate>Fri, 03 Jul 2026 10:00:05 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175579</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175579</guid><description>TNT Sports promises an approach shaped by its Olympic experience as it prepares to produce 600 hours of coverage of the 2026 Commonwealth Games in Glasgow, July 23 to August 2.</description></item><item><title>QC?ing Live Streams at Scale in the Age of AI: A Q&amp;A with Interra Systems' Anupama Anantharaman</title><pubDate>Tue, 30 Jun 2026 05:20:42 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175544</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175544</guid><description>In this Q&amp;A, I had the opportunity to discuss the fast-evolving requirements and best practices for live streaming QC at scale with Anupama Anantharaman, VP Product Management at Interra Systems, developers of the ORION-OTT comprehensive monitoring solution for live and OTT. The 2025 Streaming Media All-Star offers insights into how AI is changing live stream monitoring, how performing "deep QC" impacts streaming workflows, the best KPIs for predictive monitoring, and the continuing role of humans in an increasingly AI-supported QC world. </description></item><item><title>Stakeholders in UK DTT switch-off fight over timelines</title><pubDate>Mon, 29 Jun 2026 12:20:07 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175512</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175512</guid><description>The saga of the UK's switchover to an all-broadband TV future moved up a notch with the publication of a government paper Watch this Space: A new strategic direction for UK media that offers twin-tracks to an inevitable transition. </description></item><item><title>The Match Is No Longer the Beginning of the Journey</title><pubDate>Wed, 24 Jun 2026 03:25:37 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175467</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175467</guid><description>The sports industry spends a lot of time discussing how to attract younger audiences. Every conference seems to feature a panel on Gen Z viewing habits. Every strategy document contains a section on fan acquisition. Every rights holder, broadcaster and streaming platform is searching for the next generation of supporters. Yet despite all this attention, I often feel we are asking the wrong question.</description></item><item><title>Agentic AI workflows and the future of streaming ad tech</title><pubDate>Tue, 23 Jun 2026 04:40:32 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175423</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175423</guid><description>AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.</description></item><item><title>Serenading the Creator Economy With Branded Music Videos: A Q&amp;A With VP of US Sales Melissa Sofo</title><pubDate>Tue, 23 Jun 2026 04:25:53 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175420</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175420</guid><description>In this Q&amp;A, Vevo's Vice President of US Sales, Melissa Sofo, delves into how brands and artists are working together to increase audience participation through seamless authenticity and intelligent alignment with Gen Z and Millennials.</description></item><item><title>TiVo Channels Expands FAST Offering Across the U.S. and Europe with New Line-Up of Premium Content Partners and Channels</title><pubDate>Tue, 23 Jun 2026 04:20:30 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175419</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175419</guid><description>New curated selection brings expanded genres, global content, and leading media brands to audiences across North America and Europe</description></item><item><title>Comcast?s Universal Ads Officially Launches in the UK with Channel 4, ITV &amp; Sky</title><pubDate>Tue, 23 Jun 2026 04:20:10 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175417</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175417</guid><description>For the first time, small and medium sized businesses can run a single campaign across ITV Media, Sky Media, and Channel 4 Sales. Universal Ads makes buying premium TV advertising "as simple as social," allowing campaigns to go live in minutes from a single self-service platform. The launch represents the next phase of Universal Ads' global expansion built on a year of deep collaboration between Comcast, Sky, Channel 4, and ITV</description></item><item><title>IBC2026 creates new pathways from innovation to real-world industry impact</title><pubDate>Wed, 17 Jun 2026 12:00:45 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175293</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175293</guid><description>Future Tech Ignite launches to connect start-ups, entrepreneurs and emerging technologies with the wider media and entertainment ecosystem</description></item><item><title>What Fox Corp?s Acquisition of Roku Means for the Future of Independent Streaming: A Q&amp;A with Future Today Co-Founder Vikrant Mathur</title><pubDate>Tue, 16 Jun 2026 03:45:36 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175275</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175275</guid><description>News broke this morning of Fox Corp's $22bn cash-and-stock acquisition of Roku. To gain more insight into how the Fox-Roku deal is likely to impact the future of independent streaming operators and ad-supported streaming in general, I conducted this Q&amp;A with Future Today Co-Founder Vikrant Mathur.</description></item></channel></rss>