https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comFri, 03 Apr 2026 02:15:49 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174222https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174222Streaming services evaluating codec licensing face a difficult question: how do the royalty costs of Access Advance Video Distribution Patent Pool and the Avanci Video program actually compare? A new report from Streaming Learning Center's Jan Ozer answers that question with hard numbers.Wed, 01 Apr 2026 09:00:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174161https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174161We spend a lot of time talking about what fans see in sport. The camera angles, the replays, the graphics, the studio analysis. All of it is designed to bring the viewer closer to the action. But the most important part of modern sports broadcasting is not what fans see. It is what they never see. Behind every moment on screen, there is an entire hidden layer of technology and operations working to make that experience feel effortless. And that layer is becoming more complex than ever.Tue, 31 Mar 2026 06:05:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174163https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174163Last week I attended a webinar titled "Context Is King: Best Practices for AI in Live Video," featuring Norsk's Adrian Roe and Dom Robinson and CaptionHub's Tom Bridges. Although we're always hearing about AI-driven solutions that can streamline, simplify, or turbocharge elements of the livestreaming workflow, or relieve streaming pros of the need to juggle or manage so many of those tasks themselves, this webinar focused not so much on what AI-enabled tools can do for us as what operator-supplied context and context-aware design can do to optimize those tools and more reliably provide the value we want, and increasingly rely on them to provide.Mon, 30 Mar 2026 09:00:17 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174224https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174224Neutral Wireless, with support of Amarisoft, AW2S, BBC, France T?l?visions, Haivision, RAI Radiotelevisione Italiana, and Sony calls on mobile network operators to enable interoperable, on-demand network quality for live 5G broadcastsFri, 20 Mar 2026 11:55:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174004https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174004The era of experimentation in sports broadcasting is quietly coming to an end. Not because innovation is slowing down. The difference is that technologies that were once considered experimental are now expected to simply work.Fri, 20 Mar 2026 10:40:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174000https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174000If immersive, real-time and AI-driven production is the future, the underlying network must change, argue photonics advocates and members of IOWN.Tue, 17 Mar 2026 10:35:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173934https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173934Via's new AVC Streaming Licence Fee structure, which applies to new licences beginning in 2026, replaces the old single-cap model with a tiered system that scales sharply with platform size.Tue, 10 Mar 2026 03:45:24 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173852https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173852Netflix hopes the special sauce of their newly expanded expanded Ads Suite with assists from Amazon and Yahoo DSP will make CTV look different. This balance of data and technology, making things faster, more efficient, and more personalised within the ad environment should bring a unique experience to the marketplace. Mon, 09 Mar 2026 12:55:36 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173799https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173799In a market defined by subscription fatigue and advertising reinvention, Rakuten TV is betting that FAST is not simply an add-on to streaming but one of its defining next chapters.Wed, 04 Mar 2026 10:00:52 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173745https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173745Streaming Media Connect February 2026 was all about the business and tech of ad-supported streaming and featured exclusive keynote fireside chats with Michelle Auguste of the NBA, Michelle Munson of Eluvio, and Kimmy Li of GAMELOOP and a slate of expert panels panels packed with speakers from YouTube, Disney, DAZN, Fubo, Fremantle, FloSports, Fuse, LG, Philo, Bitmovin, CacheFly, Tavant, and more. Check out a?playlist with Streaming Media Connect sessions?on?Streaming Media's YouTube channel?to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.Wed, 04 Mar 2026 09:55:45 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173744https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173744On Thursday, February 26, at Streaming Media Connect, the panel "Vertical Leap: Growing the Free Vertical Drama Business at Streaming Media Connect" assembled expert practitioners from Celestine Pictures, Hudson Vertical, Stratagem Vertical, and GoodShort to explore the ways that vertical drama is exploding on free streaming platforms, driven by mobile-first viewing, bingeable formats, and a new generation of viewers and global creators.Wed, 04 Mar 2026 09:35:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173743https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173743That illusion of effortlessness is what makes the Winter Olympics such a powerful lens for understanding where streaming and live production are heading next. Because what happened at Milano Cortina 2026 is not just about new cameras or sharper graphics. It is about the entire journey from capture to cloud to consumer.Mon, 02 Mar 2026 01:10:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173722https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173722The global mobile industry may be the "nervous system" of the digital world but its perennial moan to regulators, governments, and policy makers is that network operators are never sufficiently valued. At Mobile World Congress, Barcelona, industry leaders are now exploring greater connectivity by linking cell phones with satellite systems and by hoping to finally earn revenue from 5G.Fri, 27 Feb 2026 08:25:58 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173687https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173687The proposed merger of Paramount Skydance Global with Warner Bros. Discovery is being framed through the usual lenses?debt loads, political sensitivities, and regulatory scrutiny in the U.S. and Europe. But the real story is simpler and more strategic: this is a scale play built around intellectual property.Wed, 25 Feb 2026 10:10:43 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173636https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173636AWS is the latest vendor to offer a solution to reformatting and syndicating vertical video for live sport as rights holders look to capitalise on the mobile first boom. Developed over 18 months with beta customers NBC Sports and Fox Sports, the ambition goes beyond reformatting highlights for vertical viewing but potentially live streaming whole games in the format.