<?xml version="1.0" encoding="us-ascii"?><!--

 File Layout: RSS.criteria.criteriavalue.rows.xml --><rss version="2.0"><channel><title>StreamingMedia.com RSS Feeds : Featured News </title><link>https://www.StreamingMedia.com</link><description>RSS feeds from Streamingmedia.com.</description><copyright>All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.</copyright><ttl>60</ttl><image><title>StreamingMedia.com RSS Feeds : Featured News </title><url>https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.png</url><link>https://www.StreamingMedia.com</link></image><item><title>Private 5G unlocks new creative possibilities at European Athletics Championships</title><pubDate>Tue, 01 Sep 2026 03:35:28 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176405</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176405</guid><description>Neutral Wireless and Actua deploy private 5G across stadium and city-centre locations, enabling innovative monowheel camera coverage and supporting multiple international broadcasters</description></item><item><title>Gap between live sport and gaming nears primetime</title><pubDate>Mon, 31 Aug 2026 09:00:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176358</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176358</guid><description>The ability to stream alternative animated and video game versions of a live sports event have taken a step closer with tests involving EA Sports, broadcaster Sky, and German premier soccer league Bundesliga.</description></item><item><title>YouTube praises UK creativity; pushes back on ?forced prominence?</title><pubDate>Wed, 26 Aug 2026 04:55:10 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176324</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176324</guid><description>As the main keynote at the Edinburgh TV Festival 2026, YouTube's European and Middle East Chief Pedro Pina emphasised the strength and resilience of UK creativity.</description></item><item><title>Creative AI: a strategic opportunity for the UK</title><pubDate>Wed, 26 Aug 2026 04:55:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176323</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176323</guid><description>The UK is positioned to lead in creative AI and legal frameworks, according to senior?figures from across the UK's television and creative industries at the?Edinburgh TV Festival.</description></item><item><title>Instant Replay: Streaming Media Connect August 2026</title><pubDate>Tue, 18 Aug 2026 04:45:46 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176198</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176198</guid><description>Streaming Media Connect returned this week with six dynamic keynotes from NASA+, Google, TiVo, BallySports, Wowza, and TwelveLabs, and peak-form panels on refining your live streaming playbook, tuning latency, matching ads to content, scaling streaming architecture, curbing churn, leveraging AI in personalised content discovery, innovating streaming UX, optimising QoS and QoE, and a timely dissection of Disney's 4K EU blackout. </description></item><item><title>Codec wars get real: lessons from Disney?s European 4K blackout</title><pubDate>Tue, 18 Aug 2026 04:45:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176199</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176199</guid><description>At Streaming Media Connect 2026, Contributing Editor Jan Ozer and IP attorney Robert JL Moore broke down why Disney's HDR pullback in Europe was inevitable?and why it will end in a licence.</description></item><item><title>BBC R&amp;D bid to bring interactivity to the TV  </title><pubDate>Wed, 12 Aug 2026 10:25:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176108</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176108</guid><description>A new technology being developed by BBC Research &amp; Development aims to reclaim attention by bringing interaction back to the TV screen itself. Signals?made a public debut as a test during the BBC's recent coverage of Wimbledon 2026, adding a live, interactive data layer directly onto Centre Court broadcasts. </description></item><item><title>Lessons in live verticalisation and dual-aspect streaming</title><pubDate>Tue, 11 Aug 2026 05:15:43 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176102</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176102</guid><description>So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both?vertically and horizontally at the same time, and?you leverage technology to re-orient your content automatically.?</description></item><item><title>The best sports streaming experiences are built backwards</title><pubDate>Tue, 11 Aug 2026 04:30:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176100</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176100</guid><description>The best sports production projects I've worked on have always started by imagining what success looks like for the fan, the broadcaster, the athlete, or the production team. Only once everyone agrees on the destination do you start thinking about the technology needed to get there.</description></item><item><title>The Shortlist: Streaming Media Europe's 2026 Innovation Awards Finalists</title><pubDate>Wed, 05 Aug 2026 12:00:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176014</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176014</guid><description>The votes are in, and we'll announce the winners in September. In the meantime, here's the list of the top three vote-getters in each of our 13 categories.</description></item><item><title>NASA, Google, TiVo, Bally's, Wowza &amp; TwelveLabs to headline Streaming Media Connect with must-see series of keynote fireside chats</title><pubDate>Tue, 04 Aug 2026 04:20:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176010</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176010</guid><description>On Tuesday 11 August, Streaming Media will launch 20th Streaming Media Connect virtual event with an exclusive fireside chat with NASA's GM &amp; Head of NASA+ Rebecca Sirmons, back by popular demand! Each day of the 3-day event will kick off at 4pm BST/5pm CEST with back-to-back keynote fireside chats featuring a varied array of industry luminaries, including TwelveLabs' Simon Lecointe, Google's Shobana Radhakrishnan, Wowza's Krish Kumar, TiVo's Briana Larsen, and Bally's Media's Jon Lin.</description></item><item><title>What it takes to power World Cup livestreams on a massive global scale: a Q&amp;A with Deltatre COO Gilles Mas</title><pubDate>Tue, 04 Aug 2026 01:45:00 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175997</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175997</guid><description>During the 2026 FIFA World Cup, Deltatre operated the broadcasting and streaming infrastructure for a number of major rights holders' World Cup platforms worldwide. In this Q&amp;A, Gilles Mas, Chief Operating Officer at Deltatre, discusses the challenges and intricacies of pulling off this achievement and what this success means for the future of large-scale livestreamed events.</description></item><item><title>Is the sport industry so busy chasing new fans that we're forgetting the ones we already have?</title><pubDate>Tue, 28 Jul 2026 11:10:22 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175892</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175892</guid><description>The sports industry has become increasingly focused on acquisition. We spend huge amounts of time discussing how to attract new fans, yet relatively little time discussing how to keep existing ones engaged. That's becoming a problem.</description></item><item><title>Sneak preview: optimising live streaming QoS and QoE</title><pubDate>Fri, 24 Jul 2026 03:10:53 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175863</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175863</guid><description>On August 12, panelists from AWS, Paramount, Al Jazeera, and TAG Video Systems will join the?Streaming Media Connect panel "Optimising Live Streaming QoS and QoE." From measuring and improving rebuffering, startup time, and bitrate quality to tying QoE metrics directly to retention, this panel focuses on quantifiable streaming metrics that matter, as well as harder-to-measure viewer satisfaction signals that define true QoS (quality of service) and QoE (quality of experience). Come for the real-world war stories from high-stakes live events, where every hiccup costs viewers and revenue, and stay for the real-time QoS/QoE Q&amp;A with live streaming's best and brightest.</description></item><item><title>Sneak preview: 'Find it FAST: Leveraging AI in CTV Discovery'</title><pubDate>Fri, 24 Jul 2026 03:10:01 EST</pubDate><link>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175864</link><guid>https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=175864</guid><description>On Thursday, Aug. 13, Dataxis Principal Analyst Oph?lie Boucaud will moderate the?Streaming Media Connect panel "Find It FAST: Leveraging AI in CTV Discovery," with panelists from TiVo, Gracenote, Hub, and Future Today. AI is transforming how viewers find content and the never-ending struggle for visibility in a saturated content ecosystem. This panel unpacks the recommendation engine architectures and real-time personalisation pipelines that top streaming platforms and EPGs are using to surface the right content for the right user at the right moment and the increasing shift toward agent-assisted, conversational search.</description></item></channel></rss>