https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comMon, 30 Mar 2026 09:00:50 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173878https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173878Two stories dominated streaming media in 2025: Netflix versus the rest and YouTube takes TV. YouTube may be the bigger story. Mon, 30 Mar 2026 09:00:50 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173877https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173877Here is a month-by-month roundup of the streaming industry's most momentous mergers and acquisitions of 2025 (excluding the competing Paramount Skydance and Netflix bids for Warner Bros. Discovery?a drama that just turned definitively in Paramount's favour at press time).Mon, 30 Mar 2026 09:00:40 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173874https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173874Streaming codec adoption used to be an engineering abstraction governed by RD curves, BD-rate tables, and roadmap slides that no one outside of R&D ever considered. Over the last 15 months, codec adoption decisions have morphed into a much broader discussion, involving C-level execs from finance and legal. While the precursors to this transition occurred pre-2025, the situation coalesced in 2025. During the same period, we saw one codec step to the front (AV1) and another shrink before our eyes (VVC). Mon, 30 Mar 2026 09:00:38 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173873https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173873In last year's The State of Media & Entertainment Streaming, I wrote about the likelihood of studios and platforms with fewer subscribers than the big three (Amazon Prime Video, Netflix, and Disney) having to collaborate or merge to reduce the costs of content creation and acquisition while growing their userbases in 2025. As predicted last year, some of this movement has begun to happen, but not necessarily with the smaller players.Mon, 30 Mar 2026 09:00:16 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173876https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173876Is it still fashionable to be sustainable, even with AI?Mon, 30 Mar 2026 09:00:03 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173875https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173875How are streaming content companies doing? Publishers, creators, and aggregators have traditionally made the majority of their revenue on subscriptions, so why does everyone want to talk about advertising? Ad-supported content is more affordable. Because most streaming consumers have maxed out their subscriptions, leaving the SVOD market saturated, advertising is more likely to be the dominant incremental revenue driver for streaming over the next several years, based on how media companies are talking about themselves and guiding investors.Mon, 30 Mar 2026 09:00:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173872https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173872In 2025, shoppable live content began to come of age in Europe. Having already achieved massive success in Asia over the last few years, the concept had struggled to gain a foothold in Europe as a viable option for retailers and brands. This changed in 2025, as major platforms and brands began to put significant resources behind the shoppable live concept.Tue, 20 Jan 2026 04:25:19 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173165https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173165The fragmentation of sports streaming rights and the proliferation of channels with some matches but not others makes it increasingly difficult for fans to track their teams' upcoming games. Free Live Sports President Cathy Rasenberger, Play Anywhere CSO Pete Scott, Hub Entertainment Research Principal Jon Giegengack, and MTech Sport's Matt Stagg discuss ongoing discoverability challenges and how Free Live Sports, Roku with its Sports Zones, Fox One, the ESPN app, and others are trying to create new sports destinations to counteract sports streaming's disaggregation crisis.Tue, 20 Jan 2026 04:20:23 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173164https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173164Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content?short-form, social, athlete-centric storylines?if they want to engage and retain younger audiences in this discussion with MTech Sport, Media & Entertainment consultant Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research principal Jon Giegengack from Streaming Media Connect 2025.Fri, 16 Jan 2026 04:35:40 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173126https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173126By this time next year, agentic AI will sit inside everyday operations no longer as an experiment, but as part of the connected backbone that powers how content is created, managed, and delivered. The question has shifted from if to how, and specifically, how to make it usable across the whole business.Tue, 16 Dec 2025 03:25:02 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=172858https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=172858This review will highlight Media Excel's HERO 6000 and walk readers through the process of configuring streaming using the HERO platform. You'll learn how to deliver live streams, create encoding presets, add audio presets, create channels, and add outputs for playback. The article will also cover how to add roles and play streams.Tue, 16 Dec 2025 03:20:19 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=172854https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=172854Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetisation applications. Sargeway's Sarge Sargent, Fox's Amit Shetty, Google's Inderpreet Sandhu, IAB Tech Lab's Shailley Singh, and Reality Software's Nadine Krefetz discuss AI's fast-changing role in this clip from Streaming Media 2025.Sat, 30 Aug 2025 09:00:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=171240https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=171240The polls have closed, and the results are in! After an energetic voting period, we're excited to reveal the winners of the 2025 Streaming Media European Innovation Awards. Now in its 17th year, this year's programme attracted more than 1,200 participants who cast 8,000-plus votes votes across 13 distinct categories.Thu, 28 Aug 2025 03:05:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=171254https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=171254Welcome to the 2025 edition of the Streaming Media Europe 51, making its much-awaited return after a pause in 2024. This marks the 11th iteration of this list and the second time we've streamlined the selection to just 51 standout companies?moving away from the more expansive Europe 101 format of the past to focus on the most innovative, impactful, and forward-thinking technology providers in the streaming ecosystem.Thu, 28 Aug 2025 02:00:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=171253https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=171253This article will look at the state of CTV and streaming advertising and monetisation in the UK and EU, how the ad spend pie is divvied up, where CTV stands in relation to traditional broadcast, how the markets are trending, and what accounts for current growth patterns.