https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comWed, 19 Aug 2026 05:30:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176213https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176213After a whirlwind voting cycle, we're delighted to?reveal the winners of the 2026 Streaming?Media European Innovation Awards. Now in its 18th year,?this year's programme attracted more than 1,100 participants who cast 7,500-plus votes across 13 distinct categories. Congratulations to all of the triumphant 2026 Innovation Awards winners, top vote-getters and runners-up alike!Wed, 19 Aug 2026 04:50:26 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176226https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176226While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.Wed, 19 Aug 2026 04:00:45 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176225https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176225While many of today's sport streams remain as linear, lean-back, and traditional as the fans who enjoy them, next-gen platforms are increasingly delivering individualised sport experiences. How are today's forward-facing platforms making personalisation feel natural rather than overwhelming? And how effective are these new engagement features in attracting younger, digital-native fans whose expectations and tastes are shaped by social rather than old-school linear TV?Wed, 19 Aug 2026 03:20:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176224https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176224When it comes to the so-called cord-cutting trend, the question we ask should not be, "Has the cord been successfully cut?" Rather, it should be, "Where do the new strands run to and from?" Wed, 19 Aug 2026 01:05:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176216https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176216Back in 2018, I stood at Wembley Sta?dium watching the world's first live sports broadcast over a public 5G network. The EE Wembley Cup marked a genuine milestone for the industry. As director of mobile at BT Sport, I was heavily involved in exploring how 5G could transform sports production. BT Sport produced the event remotely for EE using public 5G, demonstrating that live sports production could move beyond the constraints of traditional connectivity. Public 5G, remote production, network slicing, and untethered cameras were all part of the vision. The message was simple: 5G would change sports production forever. At the time, it felt revolutionary. And to be fair, it was.Tue, 18 Aug 2026 04:55:44 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176200https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=176200The companies covered here offer some very interesting approaches for using AI to accomplish what I would describe, essentially, as graphical representation in three very different areas: AI-powered UX for building live-streaming workflows, AI interpretation for ad targeting, and AI-generated video clip preview for streaming services.Tue, 19 May 2026 02:05:30 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174884https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174884Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.Wed, 13 May 2026 11:50:21 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174801https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174801Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.Wed, 13 May 2026 11:45:47 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174800https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174800Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?Thu, 16 Apr 2026 05:25:39 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174421https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=174421Live sport viewers expect a flawless streaming experience with ultra-low latency and immersive features that bring them closer to the action. At the same time, the rising cost of sport rights is forcing service providers to rethink how they maximise return on investment. The result is a perfect storm of innovation, where advances in AI, cloud infrastructure, and ecosystem partnerships are reshaping the future of streaming.Mon, 30 Mar 2026 09:00:50 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173878https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173878Two stories dominated streaming media in 2025: Netflix versus the rest and YouTube takes TV. YouTube may be the bigger story. Mon, 30 Mar 2026 09:00:50 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173877https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173877Here is a month-by-month roundup of the streaming industry's most momentous mergers and acquisitions of 2025 (excluding the competing Paramount Skydance and Netflix bids for Warner Bros. Discovery?a drama that just turned definitively in Paramount's favour at press time).Mon, 30 Mar 2026 09:00:40 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173874https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173874Streaming codec adoption used to be an engineering abstraction governed by RD curves, BD-rate tables, and roadmap slides that no one outside of R&D ever considered. Over the last 15 months, codec adoption decisions have morphed into a much broader discussion, involving C-level execs from finance and legal. While the precursors to this transition occurred pre-2025, the situation coalesced in 2025. During the same period, we saw one codec step to the front (AV1) and another shrink before our eyes (VVC). Mon, 30 Mar 2026 09:00:38 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173873https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173873In last year's The State of Media & Entertainment Streaming, I wrote about the likelihood of studios and platforms with fewer subscribers than the big three (Amazon Prime Video, Netflix, and Disney) having to collaborate or merge to reduce the costs of content creation and acquisition while growing their userbases in 2025. As predicted last year, some of this movement has begun to happen, but not necessarily with the smaller players.Mon, 30 Mar 2026 09:00:00 ESThttps://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173876https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=173876Is it still fashionable to be sustainable, even with AI?