<?xml version="1.0" encoding="us-ascii"?><!--

 File Layout: RSS.criteria.criteriavalue.rows.xml --><rss version="2.0"><channel><title>destinationCRM.com RSS Feeds : Viewpoints </title><link>https://www.destinationCRM.com</link><description>RSS feeds from destinationCRM.com.</description><copyright>All Content Copyright 1998-2026, CRM Magazine, a Division of Information Today Inc.</copyright><ttl>60</ttl><image><title>destinationCRM.com RSS Feeds : Viewpoints </title><url>https://www.destinationCRM.com/Images/RSS.gif</url><link>https://www.destinationCRM.com</link></image><item><title>Complex CX Is Where AI Agents Still Struggle </title><pubDate>Tue, 18 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176196</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176196</guid><description>Complexity can come in all shapes and sizes, Here's a guide to the many pitfalls AI agents can face.</description></item><item><title>Make Your CRM the First Compliance Checkpoint?</title><pubDate>Thu, 13 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176134</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176134</guid><description>Automated, embedded compliance screening lets deals move at the pace they already do, without the blind spots.</description></item><item><title>The Pope Got Hung Up On. Your AI Stack Could Be Why.</title><pubDate>Tue, 11 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176099</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176099</guid><description>The accountability gap the Pope describes is an AI architectural failure that will define the next phase of customer service AI.</description></item><item><title>The Customer Expectation Reset: How Generative AI Is Rewriting the Digital Experience Playbook</title><pubDate>Mon, 10 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176080</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176080</guid><description>Generative AI hasn't just introduced new capabilities, it has fundamentally reset user expectations. The gap between expectation and reality is forcing a rethink of content infrastructure from the ground up.</description></item><item><title>Make Your Martech Stack AI-Ready </title><pubDate>Thu, 06 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176043</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176043</guid><description>If marketing leaders don't take time to unify data and streamline their processes, AI can end up delivering incorrect or misaligned outputs faster than humans in the loop can fix them.</description></item><item><title>The Real ROI of Agentic CX</title><pubDate>Tue, 04 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175998</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175998</guid><description>Here's what should work beyond the hype. </description></item><item><title>Beyond Speed-to-Lead: How AI Improves Lead Quality for More Conversions</title><pubDate>Thu, 30 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175947</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175947</guid><description>AI chatbots provide more than just rapid responses; they also ensure high-quality, consistent, and compliant CRM data that ultimately drives higher conversion rates.</description></item><item><title>A Martech Dilemma: Composability vs. Consolidation</title><pubDate>Wed, 29 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175922</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175922</guid><description>This is a battle with no clear battle lines.</description></item><item><title>AI in CRM: Where Security Risks Are Hiding</title><pubDate>Tue, 28 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175886</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175886</guid><description>As AI agents gain autonomy inside CRM platforms, cybercriminals are exploiting hidden security risks to turn trusted CX automation into a silent gateway for customer data theft.</description></item><item><title>The Global Content Playbook: Why Brands Need Cultural Intelligence to Avoid Customer Experience Missteps </title><pubDate>Wed, 22 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175828</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175828</guid><description>As AI enables brands to scale global content creation faster, cultural intelligence is emerging as a strategic driver to ensure multilingual content is not only linguistically accurate, but also culturally relevant.</description></item><item><title>Fraud Is a Revenue Problem and Your CRO Should Own It</title><pubDate>Mon, 20 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175790</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175790</guid><description>Fraud is more than just a security failure; it is a revenue leak. Companies need to start treating it that way.</description></item><item><title>Good Data Privacy Stewardship Is a Competitive Advantage for B2B Marketers</title><pubDate>Fri, 17 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175778</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175778</guid><description>Companies that prioritize data privacy act with integrity and discipline, which carries over to other parts of the organization.</description></item><item><title>5 Reasons AI Is Underperforming in CX, and How to Fix It</title><pubDate>Thu, 16 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175759</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175759</guid><description>While the problem is often framed as a technology issue?a limitation of models, tools, or algorithms?that diagnosis falls short of the complete picture.</description></item><item><title>How to Be a Truly Customer-Driven Organization</title><pubDate>Wed, 15 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175744</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175744</guid><description>Becoming genuinely customer-driven requires more than good intentions.</description></item><item><title>How AI Enables Smarter Service for Manufacturers</title><pubDate>Tue, 14 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175713</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175713</guid><description>Getting manufacturers on board with AI doesn't have to be a struggle. What it does require is the right foundation.</description></item><item><title>AI Isn't Killing SaaS; the People Who Sold It Are</title><pubDate>Wed, 01 Jul 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175549</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175549</guid><description>Software sales followed a simple playbook that hasn't panned out.</description></item><item><title>Your Loyalty Program Isn?t Broken, the Experience Is</title><pubDate>Mon, 29 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175505</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175505</guid><description>When customer value isn't delivered seamlessly, the impact shows up quickly in performance.</description></item><item><title>Every Dollar of Your Business Flows Through CPQ. AI Just Made It More Valuable and Mission Critical</title><pubDate>Wed, 24 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175444</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175444</guid><description>With pricing complexity rising across industries, CIOs and revenue leaders face the most consequential technology decision of the next two years, and most are underestimating it.</description></item><item><title>Dynamic Customer Journeys Need to Outgrow Campaign Thinking</title><pubDate>Mon, 22 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175359</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175359</guid><description>Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.</description></item><item><title>Where Brand Loyalty Actually Gets Built</title><pubDate>Thu, 18 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175333</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175333</guid><description>Habit drives more decisions than marketers think.</description></item><item><title>The New AI Risk for Marketers: Flawlessly Bad Decisions, Beautifully Integrated</title><pubDate>Fri, 12 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175234</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175234</guid><description>Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.</description></item><item><title>Why 95% of AI Pilots in Call Centers are Quietly Failing and What the 5% are Doing Differently</title><pubDate>Fri, 05 Jun 2026 12:00:07 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175130</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175130</guid><description>Most AI pilots in call centers fail because companies adopt AI before building the business clarity, process discipline, infrastructure readiness, and agent adoption needed to turn pilots into measurable performance gains. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>The Deliverability Tax: Why Your Content Is Being Silenced (and What to Do About It)</title><pubDate>Thu, 04 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175126</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175126</guid><description>As inbox providers and operating systems crack down on generic marketing outreach, poorly personalized messages are increasingly filtered, suppressed, or ignored. Behavioral relevance and real-time personalization are more essential than ever.</description></item><item><title>AI Agents in Customer Service: Moving Beyond the Hype to the Real Opportunity</title><pubDate>Mon, 01 Jun 2026 12:00:48 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176194</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176194</guid><description>AI agents and agentic AI are not the same thing, and they both still require human involvement. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Stop Counting Deflections: Why Resolution Rate Is the Metric AI Customer Service Actually Needs</title><pubDate>Mon, 01 Jun 2026 12:00:15 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176064</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176064</guid><description>Most companies measure AI success in customer service by how many tickets never reach a human agent, but deflection without resolution simply defers the cost rather than eliminating it. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Why Your CRM Strategy Shouldn't Start with CRM</title><pubDate>Fri, 29 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175018</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175018</guid><description>Most CRM implementations fail not because companies choose the wrong platform, but because they skip the critical first step: designing their sales motion.</description></item><item><title>How Generation Alpha Will Rewrite  the Rules of Customer Relationships</title><pubDate>Thu, 28 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174996</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174996</guid><description>It's the end of anonymous loyalty: Generation Alpha will make traditional loyalty obsolete by expecting brands to earn trust from day one.</description></item><item><title>Here?s How to Fix Your Revenue Enablement Technology Stack </title><pubDate>Wed, 27 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174956</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174956</guid><description>Sprawling, fragmented technology stacks hinder productivity, reduce ROI, and, worst of all, complicate the adoption of AI capabilities.</description></item><item><title>OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months</title><pubDate>Fri, 22 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174940</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174940</guid><description>The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.</description></item><item><title>Influencer Marketing Isn?t Broken. Measurement Is</title><pubDate>Mon, 18 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174860</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174860</guid><description>Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.</description></item><item><title>How CX Teams Can Keep AI Fatigue at Bay</title><pubDate>Fri, 15 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174832</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174832</guid><description>Here are three disciplines that distinguish stalled rollouts from sustained results in AI-powered customer experience.</description></item><item><title>Designing for the Segment of One: Why Experience Architecture is Replacing the Campaign</title><pubDate>Tue, 12 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174767</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174767</guid><description>Unify clean data and leverage AI to deliver highly individualized, real-time shopping experiences that seamlessly respond to customer intent and build long-term trust.</description></item><item><title>Clicks Are a Vanity Metric. Authority Is What Matters Now</title><pubDate>Fri, 08 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174737</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174737</guid><description>AI systems don't cite the most index-friendly content. They cite the most authoritative sources.</description></item><item><title>Data Governance Is How Marketing Gets the CEO?s Attention</title><pubDate>Wed, 06 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174675</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174675</guid><description>Leadership might not be all that interested in the intricacies of a single ad campaign, but they are absolutely right to be concerned about the impact of poor data.</description></item><item><title>The Pilot Paradox: Why AI Projects Stall Before Rollout</title><pubDate>Mon, 04 May 2026 12:00:45 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175777</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175777</guid><description>Many AI projects don't stall because the technology fails, but because companies are trying to scale AI across fragmented workflows, disconnected systems, and unclear ownership. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>I?ve Seen the Future, and It's Pretty Annoying</title><pubDate>Mon, 04 May 2026 12:00:19 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175721</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175721</guid><description>A bad customer experience brings the future of customer service into focus. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Why Multilingual Communication Is Becoming Operational Infrastructure</title><pubDate>Mon, 04 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176153</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176153</guid><description>Modern customer service can't exist without immediate multilingual communication capabilities. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>The Most Boring Voice AI Deployment Is Answering Your Phone</title><pubDate>Fri, 01 May 2026 12:00:51 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176098</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176098</guid><description>While the industry's attention is on reasoning models and agentic workflows, the voice AI use case with the clearest, most measurable return today is picking up the phone when a small business can't. (Featured on &lt;em&gt;SpeechTechMag.com&lt;/em&gt;.)</description></item><item><title>Redesigning and Repricing Customer Service Work in an AI Age</title><pubDate>Fri, 01 May 2026 12:00:34 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175903</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175903</guid><description>Compensation should change as human agent job requirements change amid AI's growth in contact centers. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Beyond the Call: Turning Customer Interactions into Business Value</title><pubDate>Fri, 01 May 2026 12:00:20 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175955</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175955</guid><description>Contact centers can become not just a service function but a strategic source of insight for improving customer journeys. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>It?s Time to Retire "This Call May Be Monitored"</title><pubDate>Fri, 01 May 2026 12:00:17 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175576</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175576</guid><description>Why AI demands a new era of customer transparency. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>When Your Next Customer Is an AI Agent</title><pubDate>Fri, 01 May 2026 12:00:12 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176004</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176004</guid><description>Verifying delegated authority (who sent this agent, what it is permitted to do, and where its mandate ends) is the next frontier of intelligent authentication. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>AI?s Impact on Today's Customer Service Job Market</title><pubDate>Fri, 01 May 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176097</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176097</guid><description>AI will reshape every aspect of your customer service operations. You must understand the skills for each job to be done. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>The Goldilocks Rule for Revenue Orgs: Right-Sizing Your Sales Complexity</title><pubDate>Wed, 29 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174588</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174588</guid><description>If you want to scale, you have to stop worrying about "simple" versus "complex" and start focusing on sales alignment.</description></item><item><title>The Modern Contact Center?s Role in Delivering Consistent Customer Experiences </title><pubDate>Tue, 28 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174558</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174558</guid><description>Bringing customer service functions under one coordinated system creates a more seamless service hub that leads to more satisfied customers and a healthier bottom line. </description></item><item><title>Beating the Noise: Predictable Outbound Sales in the AI Era</title><pubDate>Fri, 24 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174530</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174530</guid><description>Modern outbound sales demands are moving from volume-driven activity to system-driven precision.</description></item><item><title>How AI Orchestration Is Reshaping Enterprise Software</title><pubDate>Thu, 23 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174511</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174511</guid><description>System-level orchestration, where agentic AI executes work across enterprise systems and elevates human agent service and support, is the next great differentiator.</description></item><item><title>The Platform That Built You Can Also Break You</title><pubDate>Wed, 22 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174482</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174482</guid><description>Women founders and entrepreneurs can maintain brand resilience amid an increasingly fragmented internet.</description></item><item><title>Trusted AI in Enterprise CRM: Moving Beyond the Hype to Practical Implementation</title><pubDate>Mon, 20 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174453</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174453</guid><description>Why most enterprise AI initiatives fail in CRM environments, and what organizations must build internally before expecting business impact from AI features.</description></item><item><title>Speed, Clarity, and Seamless Handoffs: What Customers Actually Need to Feel Closure</title><pubDate>Thu, 16 Apr 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174410</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174410</guid><description>Customer support teams that prioritize speed, clear communication and seamless AI-to-human handoffs give customers the sense of resolution that drives trust and long-term loyalty.</description></item></channel></rss>