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 File Layout: RSS.criteria.criteriavalue.rows.xml --><rss version="2.0"><channel><title>destinationCRM.com RSS Feeds : CRM Featured Articles </title><link>https://www.destinationCRM.com</link><description>RSS feeds from destinationCRM.com.</description><copyright>All Content Copyright 1998-2026, CRM Magazine, a Division of Information Today Inc.</copyright><ttl>60</ttl><image><title>destinationCRM.com RSS Feeds : CRM Featured Articles </title><url>https://www.destinationCRM.com/Images/RSS.gif</url><link>https://www.destinationCRM.com</link></image><item><title>eGain's CEO Pushes for AI Guardrails at Solve Event</title><pubDate>Wed, 14 Oct 2026 12:00:15 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=177031</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=177031</guid><description>During eGain's annual Solve conference in Chicago this week, Phil Britt sat down with Ashu Roy, the company's chairman and CEO, to discuss the recent concerns about artificial intelligence and where eGain figures into conversations about the technology.</description></item><item><title>Good Knowledge Is the Basis for Good AI: eGain Says at Solve Event</title><pubDate>Tue, 13 Oct 2026 03:34:58 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176989</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176989</guid><description>eGain releases introduced at Solve Chicago help bring trust and accuracy to company knowledge.</description></item><item><title>Median CMO Tenure Has Fallen 35% Since 2010</title><pubDate>Tue, 29 Sep 2026 11:31:04 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176783</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176783</guid><description>CMOs who started in 2010 stayed an average of four years, those who started in 2022 stayed just 2.6 years, study finds.</description></item><item><title>Brand Keys Loyalty Leaders 2026 Prove AI Has Gone from Novelty to Mainstream?</title><pubDate>Mon, 21 Sep 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176670</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176670</guid><description>The brands winning loyalty make consumers feel more capable, connected, and confident, all areas where AI is helping.</description></item><item><title>Genesys Looks to Seize AI's $23 Trillion Opportunity</title><pubDate>Fri, 04 Sep 2026 12:00:40 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176464</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176464</guid><description>Genesys touts huge AI growth opportunity ahead during Xperience 2026 Day 2.</description></item><item><title>Genesys Xperience Focuses on AI to Enhance CX</title><pubDate>Thu, 03 Sep 2026 11:11:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176451</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176451</guid><description>Genesys is strengthening Genesys Cloud with agentic capabilities and new integrations, the company says at its annual Xperience user conference.</description></item><item><title>Spirit Sells Off Customer Data to Google</title><pubDate>Fri, 21 Aug 2026 12:00:13 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176244</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176244</guid><description>Google's purchase shows just how valuable customer data can be.</description></item><item><title>Companies Using GenAI for Customer Service Must Provide Access to a Human Agent</title><pubDate>Tue, 18 Aug 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176195</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176195</guid><description>Gartner found that customers push back when AI blocks access to human agents.</description></item><item><title>Concern Grows Over AI-Powered Voice Attacks</title><pubDate>Fri, 07 Aug 2026 12:00:08 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176154</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=176154</guid><description>New research finds growing enterprise risk and increasing recognition that voice security must become part of every organization's cybersecurity strategy. (Featured on &lt;em&gt;SpeechTechMag.com&lt;/em&gt;.)</description></item><item><title>How Many AI Agents Are Too Many?</title><pubDate>Fri, 31 Jul 2026 12:00:16 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175962</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175962</guid><description>Enterprise AI performance depends not only on the number of AI agents, but on how humans structure, guide and coordinate multi-agent AI systems.</description></item><item><title>A Q&amp;A with Verint CEO Dave Rhodes</title><pubDate>Fri, 26 Jun 2026 10:25:10 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175493</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175493</guid><description>Phil Britt sat down for a one-on-one with Verint's top executive during the recent Verint Engage conference.</description></item><item><title>AI Drives CX Today, Speakers Assert at Verint Engage</title><pubDate>Thu, 25 Jun 2026 12:00:22 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175477</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175477</guid><description>AI is producing some big results for Verint customers, while Agent Factory will alter contact center staffing. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Verint Comes Away With Powerhouse Status After Merger, CEO Says at Engage 2026</title><pubDate>Wed, 24 Jun 2026 10:35:36 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175449</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175449</guid><description>Verint CEO David Rhodes told conference attendees that Verint continues to gain steam under Thoma Bravo and unveiled agentic AI capabilities. (featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Sales Pipeline Is Growing, but Performance Isn't Keeping Pace?</title><pubDate>Mon, 22 Jun 2026 12:00:45 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175406</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175406</guid><description>RAIN Group study finds sales leaders need stronger capabilities and execution discipline to turn opportunities into revenue???</description></item><item><title>Companies Are Stuck in a Brand Doom Loop</title><pubDate>Fri, 19 Jun 2026 12:00:23 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175354</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175354</guid><description>Brand measurement can help CMOs prove their brands impact on enterprise growth, Gartner finds.</description></item><item><title>A Q&amp;A with NiCE Chief Operating Officer Arun Chandra</title><pubDate>Thu, 18 Jun 2026 08:27:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175311</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175311</guid><description>During the annual NiCE World conference in Orlando, Fla., Phil Britt sat down with NiCE COO Arun Chandra to discuss the company outlook and where AI fits within it.</description></item><item><title>NiCE World 2026 Concludes with AI Agent Demonstrations </title><pubDate>Thu, 11 Jun 2026 09:37:36 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175205</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175205</guid><description>As AI's capabilities grow, the impact on the contact center will be even more transformational, conference speakers conclude.</description></item><item><title>NiCE and Customers Prove Success from AI at NiCE World</title><pubDate>Wed, 10 Jun 2026 11:50:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175183</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175183</guid><description>NiCE World speakers highlight returns from AI when many other companies are struggling to find ROI.</description></item><item><title>AI Use Is on the Rise, with Good Reason, NiCE Speakers Stress</title><pubDate>Tue, 09 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175159</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175159</guid><description>During NEXUS pre-conference talks delivered as part of NiCE World 2026, speakers pointed to serious gains from AI.</description></item><item><title>Pega's Working to Address AI Returns Realization</title><pubDate>Mon, 08 Jun 2026 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175136</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=175136</guid><description>Pegasystems at its PegaWorld 2026 conference unveiled strategies and products to help companies optimize their AI investments. </description></item><item><title>Brand Keys Names America's Most Patriotic Brands</title><pubDate>Tue, 26 May 2026 10:38:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174951</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174951</guid><description>As America gears up for its 250 birthday, companies that demonstrate patriotism every day still win out for American consumers, Brand Keys finds.</description></item><item><title>Customers Have Their Say at eGain Solve'26 Day 2</title><pubDate>Thu, 07 May 2026 12:00:27 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174716</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174716</guid><description>Customers like Phillip Morris and BT are benefitting from eGain's knowledge and AI technologies. </description></item><item><title>eGain Commits to Helping Companies Leverage KM and AI</title><pubDate>Wed, 06 May 2026 05:27:15 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174695</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174695</guid><description>eGain touts the benefits of AI for knowledge management</description></item><item><title>Customer-Obsessed Companies Deliver for Shareholders</title><pubDate>Wed, 29 Apr 2026 12:00:31 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174590</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174590</guid><description>Companies that invest in customer experience outperform those that don't by eight times. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>AI Is Changing the CMO's Role</title><pubDate>Tue, 21 Apr 2026 12:00:20 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174475</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174475</guid><description>Forrester outlines in a new report how marketing leaders need to adapt to AI's dominance.</description></item><item><title>Companies Must Transform Their CRM Architectures, ISG Advises </title><pubDate>Fri, 27 Mar 2026 12:00:13 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174123</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=174123</guid><description>AI enhances CRM automation and orchestration, but outdated systems and processes need to be changed to realize the benefits, according to ISG.</description></item><item><title> Marketers Plan Bigger Budgets in 2026</title><pubDate>Tue, 13 Jan 2026 12:00:06 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=173059</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=173059</guid><description>New research reveals where marketers are investing in 2026 and how AI and digital trends are reshaping strategy.</description></item><item><title>AI Agents Poised to Reshape Sales, Gartner Says</title><pubDate>Fri, 09 Jan 2026 10:45:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=173019</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=173019</guid><description>Analysts say sales leaders must rethink strategies to unlock true value.</description></item><item><title>Cloud5 Sees Unprecedented Contact Center Employee Tenure</title><pubDate>Tue, 21 Oct 2025 12:00:23 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=172038</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=172038</guid><description>In an industry plagued by high turnover, Cloud5 celebrates eight employees with 25 years of service.</description></item><item><title>A Q&amp;A with Ashu Roy, eGain's CEO</title><pubDate>Mon, 20 Oct 2025 12:04:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=172005</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=172005</guid><description>eGain's outlook for AI is positive, chair and CEO says in an exclusive interview at Solve '25.</description></item><item><title>Trusted Knowledge Is Key to AI Success, eGain CEO Asserts at Solve 25</title><pubDate>Fri, 17 Oct 2025 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171975</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171975</guid><description>New eGain products helps automate knowledge processes and assure content is accurate and compliant.</description></item><item><title>Salesforce Launches Agentforce 360 at Dreamforce</title><pubDate>Mon, 13 Oct 2025 11:50:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171872</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171872</guid><description>Agentforce 360 has advanced capabilities for building, deploying, and governing AI agents.</description></item><item><title>AI Bridges Brands' Loyalty Gaps, Brand Keys Finds</title><pubDate>Mon, 13 Oct 2025 10:41:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171868</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171868</guid><description>Tech, entertainment, and heritage brands are reshaping the loyalty landscape in Brand Keys' Loyalty Leaders List.</description></item><item><title>A Q&amp;A with Verint's Jasen Williams About the Thoma Bravo Acquisition</title><pubDate>Mon, 15 Sep 2025 10:47:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171460</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171460</guid><description>Verint senior vice president of corporate marketing tells DestinationCRM that there are still a lot of unknowns surrounding Thoma Bravo's acquisition of Verint.</description></item><item><title>Voice of the Customer Makes a Comeback at Verint's Engage 2025</title><pubDate>Wed, 10 Sep 2025 04:19:53 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171432</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171432</guid><description>Verint redoubles efforts around voice of the customer and self-service bots on day 2 of its Engage conference.</description></item><item><title>Genesys Expands Partnership with ServiceNow at Xperience 2025</title><pubDate>Wed, 10 Sep 2025 12:26:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171427</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171427</guid><description>Genesys' expanded partnership with ServiceNow enables A2A customer experience orchestration</description></item><item><title>Value of AI Tops Discussion at Verint Engage 2025</title><pubDate>Wed, 10 Sep 2025 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171430</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171430</guid><description>Verint customers are cashing in on its AI technologies, keynote speakers at Verint Engage 2025 maintain.</description></item><item><title>Genesys Doubles Down on Agentic AI at Xperience 2025</title><pubDate>Tue, 09 Sep 2025 02:09:57 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171388</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171388</guid><description>Genesys has added more than 150 advanced AI capabilities in the past few months, and more are on the way, executives stressed at the Xperience 2025 event.</description></item><item><title>Thoma Bravo Acquires Verint</title><pubDate>Mon, 25 Aug 2025 11:01:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171132</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171132</guid><description>Verint will merge with Calabrio to create an AI-driven customer experience powerhouse?</description></item><item><title>The Healthcare Industry's Strategic Advantage Is Now Voice AI</title><pubDate>Thu, 21 Aug 2025 12:00:36 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171123</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171123</guid><description>Voice isn't just the interface between humans and systems anymore; it's the intelligence layer binding them together. (Featured on &lt;em&gt;SpeechTechMag.com&lt;/em&gt;.)</description></item><item><title>Bill Seeks to Protect Americans? Access to U.S.-Based Customer Service</title><pubDate>Tue, 05 Aug 2025 12:39:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170839</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170839</guid><description>The?Keep Call Centers in America Act would ensure when Americans call a call center, they can speak to a human located in the United States. (Featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>More Than Half of Customer Service Journeys Start on Third-Party Platforms</title><pubDate>Wed, 23 Jul 2025 11:57:03 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170656</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170656</guid><description>Service leaders must adapt strategies to engage customers on search engines, social platforms, and genAI tools, Gartner urges. (featured on &lt;em&gt;SmartCustomerService.com&lt;/em&gt;.)</description></item><item><title>Court Blocks Click-to-Cancel Rule</title><pubDate>Fri, 18 Jul 2025 12:00:41 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170563</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170563</guid><description>The FTC's subscriptions rule change doesn't go into effect.</description></item><item><title>CX Leaders Grow More Cautious as Economic Uncertainty Persists</title><pubDate>Wed, 16 Jul 2025 01:41:04 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170532</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170532</guid><description>While volatility is here to stay for a while, embracing scenario planning can help regain control, Forrester urges.</description></item><item><title>Three Trends That Will Shape The Future of Customer Service</title><pubDate>Wed, 16 Jul 2025 01:16:27 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170530</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170530</guid><description>Emerging technologies and evolving expectations will transform customer service over the next three years, Gartner predicts.</description></item><item><title>Nearly Half the Desired Results from New Customer Service Technology Don't Materialize</title><pubDate>Tue, 15 Jul 2025 11:46:49 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170490</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170490</guid><description>New research from Gartner reveals strategies for organizations to maximize ROI from customer service technology`</description></item><item><title>GenAI + Agentic AI: Driving Smarter Self-Service</title><pubDate>Tue, 15 Jul 2025 12:00:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170491</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170491</guid><description>Organizations can greatly increase the number of intents they can address and interactions they can resolve.</description></item><item><title>CX Quality Continues to Slide, Forrester Details</title><pubDate>Tue, 24 Jun 2025 02:04:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170186</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170186</guid><description>21 Percent of U.S. Brands saw declining CX Index scores for the second year in a row, Forrester reported at its CX Summit.</description></item><item><title>NiCE Reinforces Focus on Innovation at Interactions</title><pubDate>Thu, 19 Jun 2025 09:54:00 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170114</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170114</guid><description>NiCE Interactions Day 2 speakers bring the attention back to artificial intelligence.</description></item><item><title>NiCE's Updated CX Mpower Technology Upgrades Unveiled at Interactions</title><pubDate>Tue, 17 Jun 2025 07:29:19 EST</pubDate><link>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170076</link><guid>https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=170076</guid><description>CX Mpower Agents and integrations with AWS and Snowflake are among the highlighted innovations unveiled today.</description></item></channel></rss>